BMW i3 Super Bowl ad

empowerrepower
EV Elite

Posts: 405

LEAF OWNER?: No

BMW i3 Super Bowl ad Jan 28, 2015 12:20:55 GMT 11

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This is pretty high profile advertising for the BMW i3, using two famous US newsreaders and some archival footage:

It really focuses on the newness of the tech rather than on the specifics of the car.

Gen 1 Leaf owner, March 2015- June 2019
Battery replaced under warranty May 2019.
Hyundai Kona EV owner, May 2019 -

Feng Moderator Posts: 1,356 LEAF OWNER?: Yes	BMW i3 Super Bowl ad Jan 28, 2015 12:49:54 GMT 11 Quote Select Post Deselect Post Link to Post Member Give Gift Back to Top Post by Feng on Jan 28, 2015 12:49:54 GMT 11 I like it, it's subtle and ordinary people can relate to it more easily. It doesn't make a big deal that it's an EV which might scare some people off.

Jim Hare Administrator Posts: 1,003 LEAF OWNER?: Yes	BMW i3 Super Bowl ad Jan 28, 2015 13:23:36 GMT 11 Quote Select Post Deselect Post Link to Post Member Give Gift Back to Top Post by Jim Hare on Jan 28, 2015 13:23:36 GMT 11 Cool! Start with fun, modern and relevant and let the EV stuff sink in slowly. Probably a very smart move. But BIG splash, that's the greatest news of all!

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